Privacy policy

Your privacy is important to us.

It is Helmsley Advisory's policy to respect your privacy regarding any information we collect while:

a. using our website;

b. subscribing to our newsletter;

c. downloading any digital products.

Accordingly, we have developed this privacy policy for you to understand how we collect, use, communicate, disclose and otherwise make use of personal information. We have outlined our privacy policy below.

1. General

a. We will collect personal information by lawful and fair means and with your knowledge or consent.

b. Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.

c. We will collect and use personal information solely for fulfilling those purposes specified by us unless we obtain your consent or as required by law.

d. We will protect personal information by using reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

e. We will make readily available to customers information about our policies and practices relating to the management of personal information.

f. You have the right to request that we update, amend, or delete any personal data that we have collected about you. Please note, however, that we may need to retain certain information when we have a legal obligation or lawful basis to do so.

g. We are committed to conducting our business in accordance with these principles to ensure that the confidentiality of personal information is protected and maintained. Helmsley Advisory may change this privacy policy from time to time without notice.

2. What personal information do we collect?

a. Information knowingly shared with us

Besides the analytics, performance and usage information described below, the only other information we collect is that which you knowingly share with us (e.g. if you email us we will have your email address and any other information you share on record; if you sign up for our newsletter we will collect your email address and possibly name; if you download a digital product we will collect your email address and possibly name). This will enable us to fulfil some service or enable an interaction.

b. General

This website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including:

  • Information about your browser, network and device

  • Web pages you visited prior to coming to this website

  • Web pages you view while on this website

  • Your IP address

Squarespace needs the data to run this website, and to protect and improve its platform and services. Squarespace analyzes the data in a de-personalized form.

c. Analytics

This website collects personal data to power our site analytics, including:

  • Information about your browser, network, and device

  • Web pages you visited prior to coming to this website

  • Your IP address

This information may also include details about your use of this website, including:

  • Clicks

  • Internal links

  • Pages visited

  • Scrolling

  • Searches

  • Timestamps

Squarespace, our website analytics provider, uses this data to produce analytics for us about site traffic and activity.

d. Fonts

This website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display this site to you, these third parties may receive personal information about you, including:

  • Information about your browser, network, or device

  • Information about this site and the page you’re viewing on it

  • Your IP address.

3. How do we use your personal data?

a. To monitor the usage of our website.

b. To contact you to fulfil any request you have made of us or notify you of any important issues.

c. To share our newsletter or digital products.

d. For business transfers: We may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our business, in which personal data held by us is transferred to the new owner.

e. For other purposes: We may use your information for other purposes, such as data analysis, identifying usage trends, and to evaluate and improve our service and your experience.

4. Do we use ‘cookies’?

Yes. This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.

5. Transfer of your personal data

Your information, including personal data, is processed at our operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place, including the security of your data and other personal information.

6. We may share Your personal information in the following situations

a. With service providers: We may share your personal information with service providers to monitor and analyze the use of our website, or manage our business.

b. For business transfers: We may share or transfer your personal information in connection with, or during negotiations of, any merger, sale of our assets, financing, or acquisition of all or a portion of our business to another company.

c. Law enforcement: Under certain circumstances, we may be required to disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

d. Other legal requirements: we may disclose your personal information in the good faith belief that such action is necessary to:

  • Comply with a legal obligation

  • Protect and defend our rights or property

  • Protect against legal liability

e. With Your consent: We may disclose your personal information for any other purpose with your consent.

7. How long do we hold your information?

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy.

We will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our website, or we are legally obligated to retain this data for longer time periods.

8. What we don’t do

  • We don’t spam.

  • We don’t collect credit card details.

  • We don’t sell, share, trade, or otherwise transfer your personal information to outside parties.

  • We don’t include or offer third-party products or services on our website.

  • We don’t allow third-party behavioural tracking.

  • We don’t market to children under the age of 13 years old in accordance with COPPA (Children Online Privacy Protection Act).

9. Contact us

If there are any questions regarding this privacy policy or how you can control your data, you may contact us using the information below:

Helmsley Advisory

Postnet Suite 23

Private Bag x6011

Hilton, 3245

South Africa

hello@helmsleyadvisory.com

Last Edited on 2024-07-24